About us
With our unique eye for the times,
we work together with our clients
to find the answers.
"Fashion" as defined by ITOCHU Fashion System (ifs) is not fashion in the narrow sense of clothes or trends, but rather the moods felt by people living in this era, that is, the "values of the times".
We have been observing consumers for more than 30 years.
We believe that the unique "eye for the times" that we have cultivated through this experience is an essential indicator for understanding the difficult and chaotic times we are living in.
In the digital age, society is driven by small groups of individuals, and the market is becoming increasingly complex.
As a "future value creation company" that provides unprecedented new value and affluence, ifs will leverage its unique knowledge and expertise to provide the best possible service to its clients. From customized research and analysis to brand development and promotions, ifs will serve as a guide for our clients, taking their projects in the most appropriate direction.
We provide not only comprehensive support, but also flexible partial support.
The answer lies in the "Air of the Times". Let's work together to find the answer.
- Introduce new brands
- Launch collaboration products with brands from different industries
- Consult on corporate branding and marketing strategies
- Understand the attributes, insights, and personas of customers and new customers
- Promote a new product/brand
- Increase awareness of existing products/brands
- Understand the target's consumption characteristics and features
- Understand the industry and international brands' trends
- Seek business partnerships with other companies